The Meaning of Unsuitable.
Its definition in the Cambridge Dictionary is “not acceptable or not right for someone or something, not suitable”.
Our project starts from this sensation, the feeling of being inadequate, not right, a state of mind that is often not perceived externally but regards a deeper feeling within the person, one’s relationship with the surrounding environment, with society, perceived by the person as something lacking. We wanted to look for an added value, a positive force, in all its contradiction and in all its beauty.
Ten women from New York are the main characters of our story, the women we met and got to know during our travels. We were drawn to them by their personalities and attitudes. We asked them to tell us what it means to them to be Unsuitable.
It came spontaneously to accompany this story with a series of photographs that see them as accomplices and interpreters of our iconic pieces: blouse and trousers, an unchanging uniform – yet always different – articulated in 10 different fabrics and materials (from silk organza to leather, from jacquard to velvet) that becomes a statement, a multifaceted expression of the personality of each.
The result was unexpected, the garments gaining strength and visual impact through liberated communication, not focused on the documentation but rather on something else: the 10 portraits show very sophisticated and charismatic women who interpret our imagination.
Benedict Brink photographed them with pure light, choosing an intimate and informal narrative frame, each in the intensity of the moment. The stylist Vittoria Cerciello and the casting director Clare Rhodes made this spontaneity even more intense.
