Located at number 10, via Atto Vannucci, a secluded street in a neighborhood that still maintains a local authenticity and which is traditionally home to artisan workshops and ateliers, the brand materializes a raw and emotional, direct and reductionist experience. The space is a parallelepiped that reveals its volume right from the street front.

The garments – men, women and accessories collection – look as if immersed in the space that is immersed in them, tangible presences that interact with the walls and the furnishings. The dilapidated walls match the concrete floor: a crumbling symphony of impalpable tones and white brushstrokes, which, through skilful decollage, reveals the original colors of the space, which used to be a grocery store. The authenticity of the operation energizes the environment with a direct, unfiltered aura.